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ITC Welcomgroup combines the best of the east and west traditional Indian hospitality with contemporary international standards. At any ITC-Welcomgroup hotel, the guest will find a true reflection of the culture and ethos of each destination. The theme, colours and design of the ITC-Welcomgroup Stall at SATTE, 2008 have all been driven by our brand positioning — "Nobody gives you India like we do", and our brand personality. These ideas of warmth, Indian-ness and luxury come together in all aspects of the design. From the warm and exclusive cherry oak wooden flooring, to the grandness of the staggered panels which give a sense of depth and magnitude to the warm Indian colours and motifs at the base of each panel.

The design of our pavilion does not borrow from any international design format. Being a pan Indian hotel chain, with a heavy emphasis on the great Indian. experience (with international standards of luxury), it was imperative to evolve our own style of presentation. Participating in trade shows and events like ITB, WTM, PATA and closer to home, SATTE, is part of our marketing strategy as here we are able to showcase our products/brands to potential buyers, transact some real time business and network with the travel trade fraternity under one roof.